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Robert Shaw (business writer)
Robert Shaw (born 1950, Manchester UK) is a business author and consultant on the field of marketing, particularly Marketing performance measurement and management and Database marketing.〔(Researchtalk.co.uk )〕〔(Finance.si )〕
== Life and career ==
Shaw received his masters degree and PhD at Cambridge University, both in mathematical physics, and he also holds an MSc in Operations Research. He worked for Andersen Consulting leading consulting projects and developing new concepts on marketing data and metrics and then in 1989 founded VBMF, his own consulting firm. He has been consulted by many large companies - including BP, IBM, Manchester United, Nestle and Unilever and has a Brand Leadership Award from the World Brands Congress; CEO Magazine has named him “leading new-generation business guru”; the Management Consultants Association and the Chartered Institute of Marketing have both awarded him book of the year author.〔(GMNhome.com )〕 He is currently Honorary Professor of Marketing Metrics at Cass Business School.〔(Cass.city.ac.uk )〕
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